Every summer, Japanese soft drink companies rack their brains to come up with the weirdest “limited time offer” drinks for the summer. Hands down, the winner for the weirdest summer promotional drink in Japan for 2012 was Pepsi-Cola’s “Salty Watermelon” drink. Pepsi is one of my favorite soft drink brands (I don’t drink much soda) – so this is a compliment).
This bright, florescent red fizzy liquid tasted like, well, a sweet and salty watermelon. It was also very sticky and surprisingly delicious. Like clockwork, every summer, Pepsi (and often Coca-Cola) will release a limited time only summer beverage. Past versions of Pepsi summer drinks have been Ice Cucumber, chestnut, and boiled red bean paste. Needless to say, I cannot wait to see Pepsi’s 2013 summer drink.
Pepsi’s Salty Watermelon beverage was delicious, to say the least. It tasted like a watermelon jolly rancher (no kidding) with a dash of salt. The only unsettling thing about the drink was the fact it was a bright (and somewhat sketchy) crimson liquid.
Watermelon is a bit of a delicacy in Japan; whereas American watermelons are enormous, cheap, and a bit tasteless, Japanese watermelons are small, perfectly round, and incredibly sweet. Oh yeah, and they are also freakishly expensive. Watermelon is often eaten in groups of friends (or families) in celebration. I’ve celebrated two birthdays in Japan; both have included expensive watermelons.
It was only a matter of time before someone tried to pair the Japanese love for fine watermelon (especially in the summer) with their unique soft drink flavors. I’m glad Pepsi did it; I only hope I can get another couple bottles of Salty Watermelon Pepsi this summer (because you can’t even find them on ebay anymore…).
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